1.Overview
An excellent designer should have a wealth of material knowledge reserves, be able to use various materials flexibly and match the appropriate printing process, and be able to present the selected materials and printing process methods to customers and raw material suppliers. Expand your creativity to the maximum extent within the affordable cost range, so as to make your case successful, so that you can achieve an excellent design case.
Screen printing has many advantages over other printing methods. First of all, the process cycle of screen printing is short, and the time-saving and fast characteristics cannot be compared with other printing methods. In addition, the choice of materials is not limited in any way. You can try to use different materials and paints for printing experiments. The experiments can get different printing results, which can provide more inspiration for designers’ creative designs. If there is – a newly discovered or newly discovered material is introduced into the field of graphic design,
Then the first experimental craft method worth trying is screen printing, which will bring designers unimaginable design results. In graphic design, almost all creative designs are printed with the help of screen printing. Most of the realization of graphic design needs to be done by printing, so graphic design is inseparable from printing and printing technology, and screen printing is the “universal printing” method that can print the most types of materials and coatings.
For graphic design, silk-screen technology is not only an industrial method for mass production, but also to fulfill the designer’s pursuit of beauty and fresh design texture. Mastering and making good use of screen printing technology will add more creative ways and solutions to our graphic design, bring stronger visual impact to achieve a good visual performance, and at the same time show the designer’s artistic ideas, there is no shortage of achievements. Use function.
In general, the use of screen printing technology to present design works can better reflect the designer’s personal style and creativity, and the communication of design concepts is basically the most perfect. Screen printing technology has become the most widely used way of presenting design work and has become an integral part of the world’s graphic design education. The obvious advantage of screen printing technology for graphic design is the eye-catching visual effect
Fruits, different colors, freely designed different shapes are not limited by the shape of the substrate, and can freely apply various techniques and materials together to generate new ideas.
Screen printing and people’s lives are getting closer and closer, showing vigor in the packaging market. People’s brand awareness has gradually increased with the improvement of living standards. More and more people not only pay attention to the use function of the product itself when consuming, but also look at the brand, packaging, material, etc. of the product. Packaging printing is becoming more and more important. Manufacturers and companies that sell products have gradually realized the changes in public aesthetic consumption, and gradually began to strengthen the investment in product promotion and advertising, and the time. Packaging of special materials and eye-catching advertisements are becoming more and more important. The advantages of screen printing are just at this moment. In order to meet the needs of customers for personalized packaging, large-format advertising posters can be printed, which is the carrier for the realization of creative advertising. Provide a broad space for designers’ design creativity.
2 The relationship between screen printing and graphic design
Design is a form of purposeful planning, and graphic design is one of the ways that these planning will be implemented. Graphic design, also known as visual communication design, uses “vision” as a way of communication and performance. Graphic designers are communicating their ideas. When designing a concept, it is necessary to combine a variety of elements: graphics, text, colors, symbols, etc. When these elements are effectively combined, the designer’s concept can be well conveyed. Customers rely on the designer’s design charm to conquer the object. Graphic design represents the customer’s product. The customer needs the designer’s design area to impress others and achieve the purpose of sales. Therefore, graphic design is a kind of art with a specific purpose.
The ultimate purpose of modern graphic design is to transmit and disseminate information. In the design, visual elements are needed to express ideas and plans, and texts and graphics are used to convey these information to the audience, so that people can understand the designer’s ideas and plans through these visual elements and feel To the information concept that the designer wants to express behind, so the graphic design is the use of graphics, text,Color is used to create a visual design suitable for expressing the designer’s idea, and the design concept is finally presented as an entity through typography to convey the information that the designer needs to express. finally achieve the effect of dissemination. Combining various pictures and texts is one of the most important features of graphic design, especially when the product uses different materials or various elements. The wide use of screen printing can facilitate the printing of different materials and materials, and facilitate the realization of the designer’s design concept. Screen printing technology is easy to learn, simple equipment, easy to operate, easy to master whether it is plate making or printing process, not limited by substrates and other advantages, is widely used in graphic design including: illustrations, print advertisements, posters, advertisements Signs, posters, business cards, graphic elements for websites, product packaging, publication cover (magazines, newspapers and books), logos (logos and brands), etc.
Now with the advent of the Internet age, printing technology has gradually been affected, more and more information is transmitted and disseminated on the Internet, and the physical printing medium has gradually weakened. Due to the influence of the Internet age, there may be fewer and fewer printed materials such as books, newspapers and periodicals in our lives, but as the realization carrier of traditional design, printing technology still has its irreplaceable charm and indelible vitality. Whether it is a graphic designer or a designer in other industries, relying on printing to complete the realization of the design is still the favorite way for designers.